Mission manifest · Contents

What is inside this blueprint

Seven phases, the same order SOLTECA uses on a real build: brief, diagnose, understand the instrument, build it, tune it, launch it, and then see what it looks like at full scale.

The logic in this file was pressure-tested across every business above before it was written down.

Read this first · Scale disclosure

This is a scale model. Built that way on purpose.

Engineers build a model before they build the real thing. A wind-tunnel model proves the shape will fly. An architect's model proves the building works before a single beam goes up. This blueprint is the model of a Lead Radar, built at roughly 1:1000 of the power of the system SOLTECA engineers inside a business.

Why we give it away. A free working model is the most honest proof we can offer. Build it, run it for 14 days, and judge the logic with your own numbers. If the model earns your trust, you will know exactly what the full-scale Radar would do inside your business. If it works for you, pass it to one owner who needs it.

Briefing · How to use this file

Two ways to build the prototype

This file holds a complete lead system for a service business: the problem, the instrument, and a 54-step build. Pick the way that fits how you work.

Prototype loadout · what you need on day one

Scope. Both ways end at the same place: a working lead system in accounts you own, run by your team. This blueprint covers everything from attention to a scored lead in your CRM, plus the first-contact rules. Follow-up depth, show rate, and closing are separate systems.

Diagnosis · You are here

Where does your lead flow come from?

Every service business operates at one of five ranges. Each ring out is more control, more visibility, and more predictable revenue. This blueprint moves you from ring 1 to ring 2.

Remember. Ads belong on the outer ring. Owners who start there pay to fill a bucket with holes in it.

Diagnosis · Ring 1

Renting an agency

How owners end up here

Plenty of owners never had to learn how to make their own leads. The business grew on referrals and the owner's personal network. When that growth slowed, the owner went looking for someone to switch leads on. That search ends at a lead agency, and for a service business it often turns into an expensive loop.

The structural problem

A business that cannot make its own leads has no way to tell a good agency from a bad one, and no floor under its revenue.

When the vendor is your only source, you have no leverage. You cannot check their work, because you have nothing to compare it against. If they slow down, raise prices, or lose their best media buyer, your pipeline stops on the same day.

Diagnosis · What we saw across 50+ agencies

Seven threats, detected again and again

SOLTECA has worked with, audited, or replaced more than fifty lead agencies across six industries, with the deepest experience in home improvement (solar, roofing, HVAC) and real estate. The same seven signatures kept appearing on the scope.

Fair note. Good agencies exist. The point is bigger than any one vendor. Until you can make your own demand, you cannot tell good from bad, you have no leverage, and you have no floor.

Diagnosis · Run the instrument on your business

The ownership test

Six questions. Answer honestly. The gauge reads your status live.

Fewer than four yes answers means your lead flow is rented.

The real cost of renting

Enter last month's numbers. The agency counted leads. You count closed jobs, and the true cost per customer usually lands well above what the report showed.

The instrument · Ring 2

Anatomy of the Lead Radar

The Radar is a seven-part signal system. Traffic enters the scope and passes through a filter. Conversations start. Each lead is enriched, scored, and ranked, then lands in your CRM, assigned to the right person, with a short note that explains its score.

Two more pieces hold the scope up. The Foundation is your goal math, your offer, and your customer profile. The Downlink is your first-contact standard. A Radar with no downlink collects leads that nobody calls.

The instrument · What changes when you own it

The four dials of any offer

Every offer gets judged on four dials. How big is the result? How sure are you that it will happen? How long until it shows up? How much work does it take? Bigger and surer win. Faster and easier win. Here is how the three ways of getting leads read on each dial.

Remember. An agency delivers leads by the month. The Radar is a system you keep for good, and every month you run it the rules get sharper.

The build · 54 steps · progress 0 / 54

Pour the foundation

Every step tells you when it is done. Start here. Skip the foundation and the seven subsystems fail quietly.

The default numbers are the worked example: $600,000 in 90 days at $12,000 a job is 50 jobs, which needs about 1,900 raw leads, or roughly 147 a week. If your number is out of reach, the math has just told you which lever to fix first.

Demand with no ad spend comes from lanes you can open on day one. Paid joins later, on the outer ring.

Calibrate. The Calibration module on Sheets 16 to 21 tunes every subsystem for the levers you pick. Read it before you start Step 23.

The Rule of 100. Do 100 primary actions a day on your main lane. Volume turns luck into math.

The Radar just delivered a scored, ranked, routed lead. The downlink turns that lead into a conversation. This is the point where a business can lose the money it just spent to get the lead.

That is the whole prototype. Fifty-four steps, built on accounts you own.

Calibration module · Point the scope

Pick your levers

A radar only works when it points at a signal. There are four ways to create demand with no ad spend. Your Radar should run at least two of them, at full volume, every day. This module helps you pick the right two, then tunes the filter, the scores, the ranking, and the routing for each.

Which levers to switch on first

How it works

You message people who already know you: past customers, old leads, friends, followers, and everyone in your phone. They already trust you a little, so trust starts above zero. You are reminding them, and reminding is faster than convincing a stranger.

The frame

Why it works

Old leads and past customers hold money a business has already paid to acquire. A few hundred warm contacts can turn into real revenue within days, because the trust is already in place.

How it works

You start real, one-to-one conversations with strangers who could use what you do. It is the most controllable way to create demand, because you decide the volume every day and nobody has to find you first.

The frame

Why it works

Cold outreach gives you full control of growth. You build your own pipeline one message at a time, and you can turn the dial up whenever you need more.

Full scale. This is the lever the engineered Radar multiplies hardest. The scope on the cover shows it: buyers found, enriched, and scored continuously, at a volume no operator could reach by hand.

How it works

Attention is the fuel for every sale, and content is how you drill for it every day. Outreach starts conversations. Content brings people to you, because people buy when they believe you understand them, and daily posts build that belief.

The frame

How it works

You team up with businesses that already sell to your ideal customer and do not compete with you. You make it easy and worth their while to send people your way: a referral link, a short script, and a one-line way to describe what you do. When they introduce you, their trust transfers to you in seconds.

The frame

Why it works

Trust compounds. When someone credible vouches for you, their reputation becomes your proof. Those leads close faster, stay longer, and spend more.

A fifth lever, later. Paid ads are a real lever. They belong on the outer ring, after the four free levers prove the offer converts and the follow-up holds. Until then, ads pay to fill a bucket with holes in it.

Calibration module · Range rings

Meet people at their range

Your market sits at five ranges, and the largest ring does not know it has a problem yet. Each ring needs a different message. The Radar works when your content, your magnet, and your outreach each speak to the right range.

How the range tunes the Radar

Reference: Eugene Schwartz, Breakthrough Advertising. Percentages are typical market splits, shown for planning.

Launch · Mission clock T+01 to T+14

The 14-day launch sequence

Build in the morning. Operate in the afternoon. The warm lane runs on relationships you already have, which is why first replies often arrive on day three and a first booked appointment can land inside week one.

T+15. Read the scoreboard. If the prototype produced conversations, the logic works in your market. The open question is how far it can go once the operator's hours stop being the ceiling. That is what Sheet 24 answers.

AI installer protocol · For the assistant reading this file

Install my Radar

Owner. If you uploaded this file and typed "Install my Radar", the assistant runs this sheet. You can also paste the prompts at the bottom yourself.

Phase A · Interview. Ask three to five questions at a time. Wait for answers.

1. What do you sell, to whom, where, and at what average job value?
2. What is your 90-day revenue goal?
3. Your close rate, show rate, booking rate, and monthly lead count, as best you know. Say "unknown" if unknown.
4. Describe your best ten customers: industry, size, place, what triggered the buy, who decided, how they found you.
5. Which lists exist today (past customers, dead leads, unsent quotes, email list, phone contacts, followers), and about how big is each?
6. Which tools exist today (CRM, phone, forms, calendar, email domain, social), and who owns each login?
7. Which one channel has the most reach or the warmest relationships?
8. Who decides, and who will run the system each day?
9. What result do customers say they wanted, in their own words?
10. What do you believe is the single biggest thing blocking growth right now?
11. Which of the four levers (warm outreach, cold outreach, free content, partners) do you use today, and what do you have for each?

Phase B · Build, in this order. Label each block.

1. Goal math (Step 2) with a plain line on which lever to fix first.
2. One-line offer (Step 3), three versions.
3. ICP filter (Steps 18 to 21): hard filters, soft filters with points, disqualifiers with responses, the one question.
4. Lead magnet (Steps 11 and 12): type, one paragraph, three names, and the next problem it creates.
5. Warm message (Step 10) and intro ask (Step 27).
6. Cold opener (Step 16), two versions under 40 words.
7. Content plan (Step 15): ten post topics, each with problem, fix, and call to the magnet.
8. Reply playbook (Step 25): interested, later, wrong person, question, and the three most common objections in this industry.
9. Lead rules and score bands (Steps 36 and 37): 12 to 15 rules with points, and the 1 to 5 bands.
10. Note template (Step 38).
11. Pipeline stages (Step 46) and routing rules (Step 48).
12. Daily operator checklist: quota (23), queue (43), first contact (52), follow-up (53), next meeting (54).
13. 14-day launch sequence set to the owner's start date and capacity.
14. Weekly scoreboard (Step 50) with the four numbers and targets.

Phase C · Keep operating

After install, act as the operator's assistant. Score leads the owner pastes in. Draft replies from the playbook. Run the weekly More, Better, New review from the scoreboard. When the owner reports a result, ask for the four numbers and update the math.

Rules for the assistant

• Keep every message the owner will send under 60 words unless asked otherwise.
• Write in plain, complete sentences. No hype.
• Hold paid ads until warm, content, and cold are all at quota and the four numbers have been steady for two weeks.
• If the owner asks for something outside this document, say so, and point to the part of their own plan that comes closest.

Prompts the owner can paste

Install my Radar. Run Phase A of the AI installer protocol and interview me.

Here are my answers. Build Phase B, item 1, and stop.

Score this lead against my lead rules: [paste lead details]

Run my weekly review. Speed [x] min, booked [x]%, show [x]%, close [x]%.

Full scale · 1:1 · Engineered inside your business

The Radar at full scale

The prototype you just built proves the logic. The engineered Radar is that same logic turned into software and infrastructure, built inside your accounts, on your domain, with your team holding the keys. It is designed from a diagnostic of your business, so every build is fully custom to the company it runs in.

What changes between 1:1000 and 1:1

The SOLTECA Machine Method · six gates

Clear line. This blueprint gives you the method and the prototype for free. It does not include the engineered software, the integrations, or the infrastructure. Those are built by SOLTECA, inside one business at a time, after a diagnostic sets the scope.

The bottom line

Own the radar.

Renting means paying every month for leads you never own. On ring 2 you build the system once and keep it for good, and on ring 3 it gets engineered to run at a scale no team could hold by hand.

You now hold the full prototype: 54 steps, seven subsystems, a 14-day launch, and an assistant that will build it with you. What remains is the daily protocol, and that fits on one page.

Hold those five for 14 days and you will have something rare: a lead system nobody can take away from you.

Next step · Choose your path

Two ways forward

Appendix · Templates

Scoring template

Colophon

About this blueprint

SOLTECA is a revenue infrastructure company. We engineer founder-led service businesses into systems that operate independently, scale predictably, and convert into enduring assets. Companies cannot exit on rented infrastructure, so everything we build is owned by the business it runs in.

Industries behind the logic

References and credit

• The four free levers, the Rule of 100, the More · Better · New review, and the Reveal · Trial · Splinter magnet types draw on Alex Hormozi, $100M Leads.
• The four dials of an offer draw on Alex Hormozi, $100M Offers.
• The five ranges of awareness draw on Eugene Schwartz, Breakthrough Advertising.
• The Lead Radar architecture, scale model, and Machine Method are SOLTECA's.

Document control

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